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MORE TOOLS. MORE VISIBILITY. MORE OPPORTUNITIES.
The ultimate all-in-one subscription for just $199 + tax/year. Comparable tools would cost over $6,500 annually, making Platinum an unbeatable value.

Everything You Need to Stand Out and Grow Your Business

Stand out, connect with more clients and grow your business with Platinum, an optional upgrade designed to give LERA MLS subscribers more ways to succeed.

With access to 55+ tools and services, Platinum brings together everything you need to strengthen your brand, generate leads, market listings and manage client relationships.

One Optional Upgrade. Plenty of Possibilities.

From growing your online presence to simplifying daily tasks, Platinum gives you more ways to succeed.

Get Found Where Clients Search

Expand your reach through HAR.com, a leading Texas real estate search platform. Showcase your expertise with an enhanced profile, branded website, and Platinum subscriber badge that helps you stand out.

Build Trust Before the First Conversation

Put your reputation front and center with client ratings, Google reviews, and testimonials that help potential clients feel confident choosing you.

Turn Interest Into Opportunity

Make it easier for prospective buyers and sellers to connect with you through lead capture tools integrated into your profile, website, listings, and reports.

Save Time

Work more efficiently with AI-assisted marketing tools, automated workflows, and resources that simplify everyday responsibilities.

Don't Just Have the Tools. Know How to Use Them.

Get familiar with everything Platinum has to offer! Our training classes introduce you to the tools and features that can help you confidently market listings, attract leads, and connect with clients.

Platinum Tools for Success: Introduction to Platinum
Nov. 12

In this class you will learn how to maximize agent promotion, increase contact engagement, generate high quality leads, and up your listing marketing game with proven industry tested strategies. Each Platinum tool will be showcased, guiding members towards additional courses for a deeper understanding of available tools and Resources.

Platinum Tools for Success: Introduction to Platinum
Nov. 18

In this class you will learn how to maximize agent promotion, increase contact engagement, generate high quality leads, and up your listing marketing game with proven industry tested strategies. Each Platinum tool will be showcased, guiding members towards additional courses for a deeper understanding of available tools and Resources.

Platinum Tools for Success: Introduction to Platinum
Dec. 4

In this class you will learn how to maximize agent promotion, increase contact engagement, generate high quality leads, and up your listing marketing game with proven industry tested strategies. Each Platinum tool will be showcased, guiding members towards additional courses for a deeper understanding of available tools and Resources.

Platinum Tools for Success: Mastering Lead Generation
Dec. 7

The class aims to provide a comprehensive understanding of lead generation strategies, nurturing relationships and how to convert prospects into qualified leads. Learn the tools necessary to drive growth, attract new clients, and how to enhance lead generation efforts in the real estate market.

Platinum Tools for Success: Mastering Lead Generation
Dec. 16

The class aims to provide a comprehensive understanding of lead generation strategies, nurturing relationships and how to convert prospects into qualified leads. Learn the tools necessary to drive growth, attract new clients, and how to enhance lead generation efforts in the real estate market.

Your Guide to All Things Platinum

Unlock the full potential of Platinum with step-by-step video tutorials designed to help you navigate its features, streamline your workflow, and work more efficiently.

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Unlock More with 30 Days on Us

Curious about Platinum? Now's your chance to explore its features firsthand with a 30-day free trial. Discover how Platinum can help you work smarter and more efficiently.

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Not ready for Platinum? Start with your FREE profile.

Claim your HAR.com profile to showcase your experience, listings and client reviews and help consumers connect with you.

Your profile is free. Upgrading to Platinum is optional.